Break free from the agency model.
Many organizations depend heavily on external agencies to run their marketing technology. While this can provide short-term expertise, it often comes with tradeoffs: rising costs, slower decision-making, and limited knowledge retained in-house.
The Agency Independence Accelerator reduces dependency on agencies and builds the skills, structures, and confidence to manage MarTech internally. The result: bringing strategy, execution, and innovation back under your roof, creating long-term value without disrupting ongoing operations.
Impact - Why It Matters
- Cost Efficiency – Reduce overhead and hidden fees by keeping critical capabilities in-house.
- Speed & Agility – Make decisions faster and execute with fewer bottlenecks.
- Ownership & Control – Maintain control of your data, platforms, and strategy.
- Capability & Culture – Empower your teams to innovate while strengthening flexibility, knowledge retention, and sharing.
How We Help
- Audit current agency dependencies and identify risk and transitional areas.
- Identify quick wins and longer-term insourcing opportunities.
- Assist in defining internal roles, skills, and tools for self-sufficiency.
- Support governance, training, and change management.
- Provide safeguards to ensure continuity and performance during the transition.
The Outcome
A self-reliant, empowered marketing technology function that reduces ongoing spend, strengthens collaboration, and enables your teams to lead with agility, confidence, and innovation.