What are today’s digital marketing challenges?

The modern world is powered by rapid information and automation. World-class personalization and customer experiences are backed by solid customer insights, great analytic models, and real-time decision-making. However, bad (or incomplete) data leads to fractured customer experiences – poorly orchestrated with the wrong message at the wrong time.  

How do we solve them?

You must focus your first efforts on the data, itself. Then follow with a solid digital marketing execution based upon your data architecture. The ability to “stitch” all the data and your solutions together in an efficient and secure matter to drive the business value.   

Digital Data Enablement Process

1. Survey

Understand The Problem

  • Decipher Solution
  • Business Workflow
  • Delivery
  • Navigate
  • Understand Data
  • Topography
  • Compliancy

2. Translate

Define Architecture

  • Establish Foundation
  • Process
  • Tools
  • Phased Approach
  • Identify Early Success
  • RIO
  • Demonstrate Value

3. Implement

Drive Solution

  • Tools Integration
  • Security and Privacy
  • Data Enablement
  • Data Modeling
  • Analytics Modeling
  • Platform Deployment

Last Mile Digital will make all of your digital marketing platform work together

4. Run

Knowledge Transfer

  • Deployment
  • Operations
  • Marketers
  • Training
  • Documentation
  • Empower Business
  • Design Management

5. Improve

Digital Engineering

  • Process Optimization
  • Platform Optimizing
  • Technology Re-Assessment
  • Solution Improvement
  • Adoption
  • Intelligence

6. Growth

Digital Operations

  • Business Opportunities
  • Maximize Investment
  • Enterprise Deployment
  • Business Expansion

The Last Mile Digital Solution

Our customer-centric solutions prepare organizations for a long-term digital transformation. We primarily focus on the business problem(s), customer experience, and the DATA required along with identifying the right tools and channels to implement the digital solution. Our approach is to work closely with our customers as a trusted advisor and partner to identify their insights, interests, and objectives. We then bridge this by leveraging our core strength which is utilizing the DATA to identify quick wins with measurable ROI. This strategy leads to long-term success along with providing our customers with industry-leading tools that provide the foundation and the framework for success.

We enable our customers in decision-making by...

Enabling organizations to efficiently deliver personalized experiences based on consumer interactions, insights, and behaviors. 

Providing integration strategies and leadership for content, audience management, testing and campaign platforms. 

Integrating disparate data sources, whether on-premise or in the cloud (mobile, web analytics, loyalty, customer data, billing, and third party).

Driving insights using both predictive and behavioral models.

Providing insights into the effectiveness of content and personalization efforts in an actionable format that drives future strategy. 

Last Mile Digital Services Offerings


Customer Journey Analysis

- Comprehensive input of customer interactions 

- Identify the most common interactions 

- Used to identify opportunities for improvement 

- Path Graphing 


Customer Relationship Management

- Campaign Orchestration and Workflows

- Customer Targeting and Activation

- Customer Segmentation / Profile Creation

- Incremental Measurement (treat / control)

- Marketing Effectiveness

- Compliance and Regulatory (CCPA, GDPR, and CAN-SPAM)


Digital Attribution

- Multi-Touch Attribution analysis

- First Touch, Last Touch, Uniform, and Time Decay

- Used to identify best and worst-performing digital channels



Behavioral & Predictive Analysis

- Advanced Analytics using Customer/Prospect Behavior

- Sales Prediction

- Churn Prediction

- Customer Service Calls


Cloud-Based Campaign Data Encryption

- Leveraged Adobe Campaign Classic

- Developed Encryption Key Data Process with Adobe

- Migrate data safely between on-prem to cloud

Why Choose Us

Last Mile Digital makes the complex simple by walking our customers through every step of the digital journey...the end result is measurable success!