We Support Every Step of the Digital Journey

How Last Mile Digital Adds Value

Marketing and communications in a digital world is not simply about executing campaigns in each digital channel. Marketers, and entire enterprises, also need to ensure they deliver meaningful experiences to their consumers across both digital and traditional channels and in areas such as commerce, sales, support, and brand interactions where consumers expect experiences to be consistent and personalized. 

 

Providing solutions and services for creating, managing, executing, measuring, and optimizing commerce, digital advertising, and marketing campaigns across multiple channels. Our customers include marketers, advertisers, agencies, publishers, merchandisers, web analysts, marketing executives, information management executives, and sales and support executives. We process over 1 Billion data transactions a year via our digital solutions framework, providing our customers with commerce, analytics, social, targeting, media optimization, digital experience management, and cross-channel campaign management. This framework complements our digital media solution by bringing together the art of creating and managing content with the science of measuring and optimizing it, enabling our customers to achieve their optimal business outcomes.

What are today’s digital marketing challenges?

Fractured Experiences

First, it starts with focusing on the data followed by the marketing.  World-class personalization and customer experiences are backed by solid customer insights, great analytic models, and real-time decisioning. Remember - bad or incomplete data leads to fractured customer experiences – poorly orchestrated and the wrong message at the wrong time. 

Overabundance of Data

Second, it’s by doing less, then obsess. We went from a world that had very little data to an overabundance of data - to the point where it is overwhelming. This complexity has taken the true business value from the decision-making. If you try to do too much, the end result is delayed projects, poor customer experiences, and no measurable ROI. 

Disconnected Solutions

Third, the ability to mesh all the data and your solutions together in an efficient and secure matter to drive the business value.  This is where you need to make all your digital marketing platforms work together. 

Let Us Help...

Your Next Step

Our mission is to turn your digital marketing ideas into viable solutions by leveraging our experience, persistence, and creativity

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Defining the Problem

Put the human element back into the equation - define the business problem and THEN source the data elements to solve the problem. 

Why Choose Us

Last Mile Digital makes the complex simple by walking our customers through every step of the digital journey...the end result is measurable success!